Privacy Policy for Social Media Offers
- Information according to Articles 13, 14 and 21 of the General Data Protection Regulation (GDPR) -

The Käfer Group attaches great importance to the protection of your privacy and complies with the legal data protection regulations. In the following we would like to explain to you who deals with your personal data in our social media offers and how.

1. Who is responsible for data processing and whom can I contact?

The responsible entity for the social media offers of the Käfer Group is:
© Käfer AG
Heimstettener Straße 1
85599 Parsdorf
Tel: +49 (0) 89 / 4168-0

The operation of a Facebook Fanpage represents a processing in common responsibility according to Art. 26 GDPR. We also use the product "Custom Audiences" and "Website Custom Audiences" of Facebook via the so-called pixel-method (Pixel-ID: 444816112577017). In doing so, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which can be transmitted to Facebook for analysis and marketing purposes.
For the cooperation with Facebook, an agreement with Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) was closed.
This agreement can be found under the following link:
According to this agreement, we ourselves have no decisions or influence over the processing of data by Facebook.
The responsibility for the processing of the so-called "Insights data" as well as the fulfillment of the corresponding obligations under the GDPR is taken over by Facebook.

Data Protection Officer of the Käfer Group:
Mr. Nikolaos Mitulidis
Tel .: +49 (0) 89 4168-451

Further information on the data protection of the Käfer Group:

2. Which sources and data do we use?
We process personal data that we have received from you as part of your social media use.
Currently we offer the following social media channels:

  • Facebook:
  • LinkedIn:
  • Xing:
  • Pinterest:
  • Twitter:

Relevant personal data are IP address and data about your use of our offered telemedia (e.g. time of calling our web pages, apps or newsletters, clicked pages of us or entries) as well as other data comparable with the mentioned categories.
As part of the social media usage, we can retrieve statistical usage data from the respective social media company. This can be information about: page views and activities; calling individual articles, videos, services (e.g. route planner) etc .; comments, shared content, answers, usage rates: men and women, country and city origin, language.

3. For what do we process your data (purpose of the processing) and on which legal basis?
We process personal data in accordance with the provisions of the European General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG):

a) In the context of weighing interests (Article 6 (1) (f) of the GDPR)
If necessary, we process your data beyond the actual fulfillment of the contract for the protection of legitimate interests of us or third parties. Examples:

  • testing and optimization of needs analysis and direct customer approach procedures;
  • advertising or market and opinion research e.g. through the use of cookies, as far as you have not objected to the use of your data;
  • asserting legal claims and defense in legal disputes;
  • ensuring IT security and IT operations;
  • measures for business management and further development of services and products.

In particular, so-called user profiles are created by the social media companies by means of your usage behaviour and used for the placement of advertisements. Therefore, cookies are regularly stored on your computer.
b) On the basis of your consent (Article 6 (1) (a) GDPR)
Insofar as you have given us consent to the processing of personal data for specific purposes (e.g. disclosure of data to third parties, evaluation of data for marketing purposes), the legality of this processing is based on your consent. A given consent can be revoked at any time.
Please note that the revocation only works for the future. Processing that occurred before the revocation is not affected.
Insofar as you have given the social media company consent to certain data processing, processing is executed on the legal basis of Art. 6 para. 1 lit. a) GDPR.

c) Due to legal requirements (Article 6 (1) (c) GDPR) or in the public interest (Article 6 (1) (e) GDPR)
In addition, we are subject to various legal obligations, i.e. legal requirements. As far as data is processed in this regard, this is done exclusively on the basis of these regulations.

4. Who gets my data?
Within the company, those entities receive the data who need them to fulfill our contractual and legal obligations. Our processors (Art. 28 GDPR) can also receive data for these purposes. These are companies in the categories IT Services, Telecommunications, Consulting and Consulting as well as Sales and Marketing.
With regard to the transfer of data to recipients outside the company, it should be noted that we only pass on your data if legal provisions permit or require it, if you have given your consent or if we are authorized to provide information. Under these conditions, recipients of personal data may be for example:

  • public bodies and institutions (e.g. public prosecutor, police, supervisory authorities) in the presence of a legal or regulatory obligation.

Other data recipients may be the ones for whom you have given us your consent to submit the data.

5. How long will my data be stored?
To the extent permitted by law, we process and store your personal data, in particular as long as this is necessary to fulfill the respective purpose.
6. Are data transmitted to a third country or to an international organization?
Data transfer to third countries (states outside the European Economic Area - EEA) only takes place, if this is necessary for the execution of our social media offers, is required by law or you have given us your consent.
Details will be provided to you, if required by law, separately:
When visiting our social media offerings, we point out that when you browse social media offers, you may be processing data as a non-EU user.
The companies involved have committed to comply with EU privacy standards as a Privacy Shield certified US provider. This applies to:

  • Facebook:
  • LinkedIn:
  • Pinterest:
  • Twitter:

7. What privacy rights do I have?
Each data subject has the right to information pursuant to Art. 15 of the GDPR, the right to a correction under Art. 16 of the GDPR, the right to cancellation under Art. 17 of the GDPR, the right to limit processing according to Art. 18 of the GDPR and the right to data portability under Art. 20 of the GDPR. And the right to information and the right to delete the restrictions according to §§ 34 and 35 BDSG. In addition, there is a right of appeal to a data protection supervisory authority (article 77 of the GDPR in conjunction with section 19 BDSG).
We point out that it is the easiest way to assert your data protection rights in connection with your social media use against the social media company.

8. Is there an obligation for me to provide data?
In the context of internet or social media use, you only need to provide the personal data that is required for the use or that we are legally required to collect. Without this data, reasonable use may be restricted or impossible.

9. To what extent is there automated decision-making in individual cases?
A fully automated decision-making according to Art. 22 GDPR does not take place. If we use these procedures in individual cases, we will inform you about this separately, if this is required by law.

10. To what extent are my data used for profiling (scoring)?
We do not process your data with the aim of evaluating certain personal aspects (profiling).
11. Miscellaneous
At this point, we would like to inform you about further ways to protect your rights, setting options and how to protect your privacy in social media channels:

  • Facebook's Privacy Policy:
  • About Facebook Page Insights data:
  • Here users can get an overview of the data stored on Facebook:
  • Opt-Out: or
  • LinkedIn´s Privacy Policy:
  • Xing's Privacy Policy:
  • Pinterest´s Privacy Policy:
  • Twitter´s Privacy Policy:

Information about your Right to Object
according to Art. 21 General Data Protection Regulation (GDPR)

1. Case-specific Right of Objection
You have the right at any time, for reasons arising out of your particular situation, to prevent the processing of personal data relating to you which, pursuant to Article 6 (1) lit. e) GDPR (Data Processing in the Public Interest) and Article 6 (1) lit. f) the General Data Protection Regulation (data processing on the basis of a balance of interests) takes place, to object; this also applies to a profiling based on this provision within the meaning of Article 4 No. 4 DS-BER.
If you object, we will no longer process your personal information unless we can demonstrate compelling legitimate reasons for processing that outweigh your interests, rights and freedoms, or the processing of the assertion, exercise or defense of any legal claim serves.

2. Right to Object to the Processing of Data for Direct Marketing Purposes
In individual cases, we process your personal data to handle direct mail. You have the right to object at any time to the processing of personal data concerning you for the purposes of such advertising; this also applies to profiling insofar as it is associated with such direct mail.
If you object to the processing for direct marketing purposes, we will no longer process your personal data for these purposes.

The objection can be sent formless and should be addressed in writing to:

Käfer AG
Heimstettener Strasse 1
85599 Parsdorf
Fax: +49 (0) 89 / 4168-216

We point out that it is the easiest way to assert your data protection rights in connection with your social media use against the social media company.