Licensing StrategyLicensing Strategy

Pleasure as a Part of Life

Käfer examines market trends and tendencies in depth and draws on them to develop clear-cut strategic areas for its licensing business. Käfer currently focuses on three concepts:

Bringing Pleasure to Everyday

Life Even though daily routines, career and leisure leave little spare time, many people want to eat a balanced, healthy diet that is also delicious. Feinkost Käfer supplies high-quality products for fast, simple results to gourmet standard.

Authentic Cuisine

Genuine flavours, original recipes: our search for truth and authenticity extends to what we eat. Feinkost Käfer brings this authenticity to the supermarket – with products to original recipes created in our headquarters.

All over the world

Experimental cooks longing to try new ideas from around the world frequently face problems in finding and preparing ingredients. Käfer's delicatessen experts and top chefs are always seeking new recipe and product ideas from all over the world.

Käfer delicatessen products offer the perfect combination of qualities to create new international taste sensations with the minimum of effort.