Licensing ConceptLicensing Concept

Feinkost Käfer – The name that stands for quality

Brand Management GmbH (BMG), founded in 2005, is responsible for assigning rights to the Käfer brand and for licence management. The company oversees brand management and provides individually coordinated support for licensed and retail partners, proactively setting the course for sustainable success for all parties involved.

Licensed products are developed by premium food and non-food manufacturers in close collaboration with the Käfer headquarters. This means that all products bearing the Käfer name offer guaranteed quality through passion and scrupulous attention to detail.